Persuasion, Book & Product Launch for Arlene Dickinson

Arlene Dickinson, co-star of CBC’s Dragon’s Den, CEO of Venture Communications, and one of the country’s most sought-after female entrepreneurs, launched her new book, Persuasion on Wednesday, September 21st, 2011 at Andrew Richard Designs in Toronto. To compliment the book, Arlene designed and launched a signature line of Persuasion products. The event featured a wine tasting station, coffee sample station, chocolate sampling station and skin care product station.

Future Shop Ultimate Roadtrip 4

Annually, Future Shop holds a sales conference for their top performers in a "fun in the sun" destination which serves as an educational/training opportunity to learn about new products that will be sold in their stores and as a recognition program for their high performers. On October 21, 2009, 60 of the top Future shop sellers gathered at the picturesque island of the Bahamas for the exciting launch of 2 Homedics brands in their stores, Powermat and The Sharper Image. Hala Events & Communications Inc. chose a James Bond 007 theme which was weaved into all the communications pieces, the unique décor and fun entertainment which included a roulette table, a Russian bouncer, and Bond Girls serving martinis and chocolate cigars.

A thorough 4 part communications strategy was implemented which began a few days prior to the guests departure and continued until the guests arrived at the event and back home.

Phase One: Teaser email sent to the guests a few days prior to the event

Phase Two: A card was placed in each guest's hotel room before their arrival

Phase Three: Information package in a 'Top Secret Folder' which they received upon entrance to the event

Phase Four: A card and gift was delivered to their homes upon their return

Best Buy

Hala Events & Communications Inc. created an interactive holiday card which was distributed to each guest who attended the Best Buy Mobile Summit in November 2009. The holiday card offered the guests a complimentary Powermat wireless charger as a thank you for attending the event. As the guests were prompted to click to the following screens, they were eventually asked to fill out their information which was used to send them the Powermat at a later time.

Consumer Electronics Show 2010

With more than four decades of success, the International Consumer Electronic Show (CES) reaches across global markets, connects the industry and enables CE innovations to grow and thrive. Hala Events & Communications Inc. is the Canadian Publicist for Powermat and The Sharper Image, two of Homedics Group Canada brands that were showcased at CES 2010.

In the Night Garden, Ragdoll USA

Hala Inc. organized the launch reception/premiere for a brand new children's television show called
In the Night Garden which airs on the Treehouse. In the Night Garden was the number 1 children's show in the UK this past year.

One Night Live ^TM, Sun Life Financial

One Night Live ^TM is a spectacular concert experience that brings together world famous musicians for an extraordinary night of entertainment in support of Sunnybrook Hospital Foundation. Sun Life Financial is the presenting sponsor and Hala Inc. organized two spectacular pre-concert receptions for their VIPs and provided Sun Life with innovative ways to increase brand recognition through this event.

Renoir Affair, Sun Life Financial

National Gallery of Canada exhibited 60 of Renoir's most beautiful landscape paintings, on loan from leading art museums and private collections around the world. Hala Inc. organized the exclusive preview reception/dinner for Sun Life's key stakeholders, as well as ambassadors and politicians.

Eastern Ontario Economic Showcase

The Eastern Ontario Economic Showcase will be the most prestigious and exclusive business development and networking event in the history of Eastern Ontario! Political leaders of all levels of government, along with leading financial and services institutions, regional chambers of commerce, government-sponsored community development corporations and local business leaders will come together for one unforgettable symposium. This collaborative event will culminate in a one-day exposé where communities and businesses will be afforded the opportunity to showcase the uniqueness and attributes of their particular area of business to members of neighboring communities and business leaders from other jurisdictions within the province.

The evening will involve a networking social, VIP reception, and entertainment, followed by presentations and words from business and political leaders. The event will conclude with a speech by one of the world's most recognized entrepreneurs, Mr. DONALD TRUMP! Hala Inc. developed the marketing, promotional, and sales materials for this event, as well as the web-site, video with Donald Trump, VIP invitations, e-vite and print advertisements.